Cracking Great Leaders Program
  • Home
    • About Human Energy
    • Attention all consultants
  • The Book
    • The Book
    • Reviews of the Book
    • Contents of the Book
    • Get the 1st & 8th chapters for free
    • Where to Buy the Book
  • The Programs
    • IP for sale
    • Who the Programs are for >
      • New consultants
      • CEOs wanting to change culture
      • HR & OD Specialists
      • Double check your suitability
    • The benefits
    • 23 Modules (workshops) >
      • Summary 23 Modules
      • 23 Modules >
        • How to Liberate Human Energy at Work
        • The Power of the Subconscious Mind
        • Understanding Ourselves and Others Thinking Preferences (HBDI) >
          • Could You Be Missing Out On Three-quarters of Your Business Opportunities?
        • Making the Most of Your Genius Factor
        • Building Your Personal Brand
        • Cooperation, Collaboration and Connectedness
        • Colour Your Customers and Staff
        • The Power of Questions
        • Managing Your Manager
        • Confidence, Influence & Personal Power
        • Trust & How to be a trusted advisor
        • My Personal Power Program
        • Strategic Thinking
        • Strategic Execution
        • Organisational Architecture
        • Systems Thinking in Business
        • Increasing Innovation and Ideas
        • Customer Service Tools
        • Improving processes & Eliminating unnecessary work
        • Networks
        • Review & Dragon's Den
      • Pamphlet for 23 Modules
      • To buy the Modules
    • The 8 Programs >
      • Strategy Program >
        • Who it is for
        • To buy the Program
      • Cracking Great Leaders Program >
        • A typical program
        • Who it is for
        • Case study: The Correspondence School
        • Program Pamphlet
        • To buy the Program
      • Customer Intimate Program >
        • Who it is for
        • Program Pamphlet
        • Case Study - interview with Canary Industries
        • To buy the Program
      • Thought Leader Program >
        • Who it is for
        • Program Pamphlet
        • Case Study HTS-110
        • To buy the Program
  • Free Stuff
    • Introduction >
      • Why we give it free
      • The Business World Is Changing >
        • Doing Business in a Changing World
    • Free consulting advice >
      • Getting started >
        • Are You in a Corporate Cage?
        • Your Personal Power Program
        • Taking the plunge to go consulting
        • It took me 25 years but it doesn't have to!
        • Save Yourself the Cringe-factor
        • How Consultants can remain positive
        • Answer Your Calling >
          • Do you want to make money or be happy?
          • The difference between a ‘job’ and a ‘calling’:
      • Finding customers >
        • How to be top of mind!
        • 7 ways to identify your best customers
        • How to get an appointment next time you want to catch up with your client
        • Stand in your customers' shoes
        • Why Consultants Can’t “Sell” and Clients Won’t “Buy”
        • Stop Closing
        • How to develop strong relationships
        • How to get more sales more quickly!
        • Going consulting? It’s all about relationships.
        • Should consultant treat clients the same or differently? >
          • The secret great consultants know
        • What are you selling?
      • Building trust >
        • The worst advice I got
        • Why Trust Matters
        • Why Trust is important
        • Why You Must Build Trust
      • Free diagnostics process >
        • Why diagnostics is important
        • Become the expert they ask for, listen to and pay higher fees to
      • Developing Products/IP >
        • Cracking Great Leaders Program
      • Measuring a project >
        • Assessing a project
      • Success is Beyond the Conscious Mind >
        • Body Language
        • Talking without words
    • Free workshop advice >
      • 10 secrets to running successful workshops
      • Setting up folders for workshops
      • A great icebreaker
      • Rules of the workshop
      • Setting expectations for the Program
      • Ancient wisdom on facilitation
    • Free leadership advice >
      • Is Your Biggest Asset Under-utilised? >
        • Your belief in scarcity could sabotage your success
        • How to empower your frontline to be as committed as you are
      • Develop your leadership skills >
        • How to be a more powerful manager
        • Leadership boils down to 3 things. Forget all the rest of the guff!New Page
        • To Be Successful You Need To Know Your Core Of Greatness. Do you?
        • What is your Genius Factor?
        • Operate beyond the conscious mind
        • Work with Human Nature, Not Against it
      • The Business of Love >
        • ​Unbounded Human Energy
        • Manage Body, Head, Heart & Soul
        • Manage energy fields
        • Focus on the Whole Person
        • Are Leaders Mentors or Tormentors?
        • Rescuing hug
      • Do your people pull together?
      • ​Leadership Development is on the Wrong Track
      • A Glass Ball or a Mirror? >
        • The Power of Vulnerability
    • Free Strategy Advice >
      • How To Complete Your Strategy in Two Days Rather than Two Months
      • Why 76% of Strategies fail. How to do it successfully
      • Is your strategy being hijacked by numbers?
      • How to implement strategy and get it right in a fraction of the time
    • Free Organisational Development Advice >
      • Old Ways of Managing Don’t Work for Online Workers
      • Todays management challenge is to evolve the management model
      • A 30,000 year view of where business is going.
      • Will business be the Breaker of the world or the Maker of the world?
      • Creating Unbounded Human Energy
      • Emergence changes the way we think about scale
      • Sweet-spot - organisation without top-down control
      • Culture for new age
    • Free HR Advice >
      • 3 simple steps for H.R. success at Top Table
      • Getting Top Management Attention
      • 2 Secrets To Make Leadership Development More Successful
    • Free videos
    • Free blog
  • Bruce Holland
    • Bruce Holland
    • Bruce's confession
    • Bruce's LinkedIn page
  • Contact

Your opportunity to fill the vacuum! 

1/3/2017

0 Comments

 
Trust increases engagement by 76%, but trust in business is at an all-time low.
Picture
Summary

This post uses research by Dr Paul Zac to show that trust is central to business success; and other research by Edelman to show trust in business has never been so low. What an opportunity to fill the vacuum and build long-term competitive advantage by going against the trends and deliberately building trust in your business and reaping a 76% dividend in engagement.

Confucius 
Confucius told his disciple Tsze-kung that three things are needed for a government: weapons, food and trust. If a ruler can’t hold on to all three, he should give up the weapons first and the food next. Trust should be guarded to the end. As he said, “Without trust we cannot stand.” 
Business is the same. Want proof? 

Return on Trust


Research by Dr. Paul J. Zak,   Founding director of the Centre for Neuroeconomic Studies, reported in HBR Jan/Feb 2017, showed the following improvements in respondents between organisations in the top quartile of trust compared with those in the bottom quartile of trust:

  • 76% more engagement
  • 50% higher productivity 
  • 74% less stress
  • 106% more energy at work
  • 13% fewer sick days
  • 60% more enjoyment at work
  • 70% more aligned to the organisation’s purpose
  • 66% closer to colleagues
  • 41% more sense of accomplishment
  • 29% more satisfaction with their lives
  • 40% less burn-out.

​Why is Trust SO Important?


Trust is to mental health what clean air and water are to physical health. Without trust, people become cynical, skeptical, withdrawn and pessimistic. With trust, people are more confident, optimistic, proactive and hopeful.

Trust is your main competitive advantage. It translates directly into more speed (less time spent on communication, redundancy and rework) and more energy (physical, mental, emotional and spiritual) and more innovation. Companies spend ages searching for what makes them special when it is hiding in plain sight - it is trust.

Paul Zak has found that when we are in a nurturing environment, where we feel safe, secure and loved, our brains release more oxytocin. On the other hand in a stressful environment, with high levels of uncertainty and isolation oxytocin levels are depressed and we become less trusting.

Not only is building trust a major MEANS to business improvement (as shown by the business case above), it should also be a major GOAL. It is the right thing to do. To trust is to be human. 

So why do so few organisations see it as a MEANS let alone a GOAL? Intuitively we all know we’d rather work in a trusting workplace and about the benefits; but managers don’t know how to improve trust. 

Trust in Business is at an All-time low

According to the 2017 Edleman Trust Barometer, trust in business is at an all-time low in the 28 countries surveyed and is getting worse in all 28 countries. New Zealand is not shown but Australia is near the bottom (23/28) and has a trust rate of just  26% and this has fallen from 39% last year. We’d be foolish to assume New Zealand bucks this trend. 

The Barometer shows 72% of people who think the system is failing them think companies should treat employees well; and 62% of the general population agrees with them. Lack of training and skills is one of the major reasons why the trust in business is so low.

What an Opportunity!

Paul Zac’s research shows that trust is central to business success; yet Edelman shows trust in business has never been so low. In this vacuum your organisation can build long-term competitive advantage by deliberately building trust in your business and reaping the 76% dividend.

How to improve trust

Zac shows treating employees well is central to building trust and so is training and development of skills. This is the business I’ve been in for 25 years: liberating the human energy at work.

Over that time I have found I’m only as successful as the belief of the senior managers and CEO. If they believe their people are capable of far more than the people themselves think they are capable of, then almost anything is possible.  This is because once the Program is complete they will continue to do the right things. If they don’t, as soon as I leave, the energy dissipates and dissolves back to where it was at the start.

I have also found that one-off workshops are a waste of time. Building trust takes time. It is a process. It happens by investing in a deliberate program. My program consists of about 8 half-day workshops spread over about 3 months. ​

Picture
You should also see my book Cracking Great Leaders Liberate Human Energy at Work. It is all about building trust and treating employees well. It is a “how to” based on 25 years practical experience. It has had rave reviews. It could give your organisation 50% higher productivity and 76% more engagement.
0 Comments



Leave a Reply.

    Picture

    Author

    Bruce Holland is the author of the book Cracking Great Leaders and developer of the Cracking Great Leaders Program.

    Archives

    August 2020
    May 2019
    January 2019
    December 2018
    December 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    September 2016
    August 2016
    July 2016
    May 2016
    March 2016
    February 2016
    October 2015

    Categories

    All

    RSS Feed