Cracking Great Leaders Program
  • Home
    • About Human Energy
    • Attention all consultants
  • The Book
    • The Book
    • Reviews of the Book
    • Contents of the Book
    • Get the 1st & 8th chapters for free
    • Where to Buy the Book
  • The Programs
    • IP for sale
    • Who the Programs are for >
      • New consultants
      • CEOs wanting to change culture
      • HR & OD Specialists
      • Double check your suitability
    • The benefits
    • 23 Modules (workshops) >
      • Summary 23 Modules
      • 23 Modules >
        • How to Liberate Human Energy at Work
        • The Power of the Subconscious Mind
        • Understanding Ourselves and Others Thinking Preferences (HBDI) >
          • Could You Be Missing Out On Three-quarters of Your Business Opportunities?
        • Making the Most of Your Genius Factor
        • Building Your Personal Brand
        • Cooperation, Collaboration and Connectedness
        • Colour Your Customers and Staff
        • The Power of Questions
        • Managing Your Manager
        • Confidence, Influence & Personal Power
        • Trust & How to be a trusted advisor
        • My Personal Power Program
        • Strategic Thinking
        • Strategic Execution
        • Organisational Architecture
        • Systems Thinking in Business
        • Increasing Innovation and Ideas
        • Customer Service Tools
        • Improving processes & Eliminating unnecessary work
        • Networks
        • Review & Dragon's Den
      • Pamphlet for 23 Modules
      • To buy the Modules
    • The 8 Programs >
      • Strategy Program >
        • Who it is for
        • To buy the Program
      • Cracking Great Leaders Program >
        • A typical program
        • Who it is for
        • Case study: The Correspondence School
        • Program Pamphlet
        • To buy the Program
      • Customer Intimate Program >
        • Who it is for
        • Program Pamphlet
        • Case Study - interview with Canary Industries
        • To buy the Program
      • Thought Leader Program >
        • Who it is for
        • Program Pamphlet
        • Case Study HTS-110
        • To buy the Program
  • Free Stuff
    • Introduction >
      • Why we give it free
      • The Business World Is Changing >
        • Doing Business in a Changing World
    • Free consulting advice >
      • Getting started >
        • Are You in a Corporate Cage?
        • Your Personal Power Program
        • Taking the plunge to go consulting
        • It took me 25 years but it doesn't have to!
        • Save Yourself the Cringe-factor
        • How Consultants can remain positive
        • Answer Your Calling >
          • Do you want to make money or be happy?
          • The difference between a ‘job’ and a ‘calling’:
      • Finding customers >
        • How to be top of mind!
        • 7 ways to identify your best customers
        • How to get an appointment next time you want to catch up with your client
        • Stand in your customers' shoes
        • Why Consultants Can’t “Sell” and Clients Won’t “Buy”
        • Stop Closing
        • How to develop strong relationships
        • How to get more sales more quickly!
        • Going consulting? It’s all about relationships.
        • Should consultant treat clients the same or differently? >
          • The secret great consultants know
        • What are you selling?
      • Building trust >
        • The worst advice I got
        • Why Trust Matters
        • Why Trust is important
        • Why You Must Build Trust
      • Free diagnostics process >
        • Why diagnostics is important
        • Become the expert they ask for, listen to and pay higher fees to
      • Developing Products/IP >
        • Cracking Great Leaders Program
      • Measuring a project >
        • Assessing a project
      • Success is Beyond the Conscious Mind >
        • Body Language
        • Talking without words
    • Free workshop advice >
      • 10 secrets to running successful workshops
      • Setting up folders for workshops
      • A great icebreaker
      • Rules of the workshop
      • Setting expectations for the Program
      • Ancient wisdom on facilitation
    • Free leadership advice >
      • Is Your Biggest Asset Under-utilised? >
        • Your belief in scarcity could sabotage your success
        • How to empower your frontline to be as committed as you are
      • Develop your leadership skills >
        • How to be a more powerful manager
        • Leadership boils down to 3 things. Forget all the rest of the guff!New Page
        • To Be Successful You Need To Know Your Core Of Greatness. Do you?
        • What is your Genius Factor?
        • Operate beyond the conscious mind
        • Work with Human Nature, Not Against it
      • The Business of Love >
        • ​Unbounded Human Energy
        • Manage Body, Head, Heart & Soul
        • Manage energy fields
        • Focus on the Whole Person
        • Are Leaders Mentors or Tormentors?
        • Rescuing hug
      • Do your people pull together?
      • ​Leadership Development is on the Wrong Track
      • A Glass Ball or a Mirror? >
        • The Power of Vulnerability
    • Free Strategy Advice >
      • How To Complete Your Strategy in Two Days Rather than Two Months
      • Why 76% of Strategies fail. How to do it successfully
      • Is your strategy being hijacked by numbers?
      • How to implement strategy and get it right in a fraction of the time
    • Free Organisational Development Advice >
      • Old Ways of Managing Don’t Work for Online Workers
      • Todays management challenge is to evolve the management model
      • A 30,000 year view of where business is going.
      • Will business be the Breaker of the world or the Maker of the world?
      • Creating Unbounded Human Energy
      • Emergence changes the way we think about scale
      • Sweet-spot - organisation without top-down control
      • Culture for new age
    • Free HR Advice >
      • 3 simple steps for H.R. success at Top Table
      • Getting Top Management Attention
      • 2 Secrets To Make Leadership Development More Successful
    • Free videos
    • Free blog
  • Bruce Holland
    • Bruce Holland
    • Bruce's confession
    • Bruce's LinkedIn page
  • Contact

How consultants can standout and be noticed

4/12/2018

0 Comments

 
Picture
To standout and be noticed you must stand for something important. It must be something different. You must become remarkable, like a “purple cow”. As Seth Godin said in his book of the same name; you need people to tell others about you in the same way they’d tell others if they saw a purple cow. 

You don’t need everyone to like you, but those who like you must like you enough to tell their friends. When I started out I aimed to attract 10%. Today with the reach of the internet the percent is probably far smaller. I had no more than 20 fans but these people kept coming back and they recommended me to others who were like them: birds of a feather.

Don’t worry too much about words. People forget them. Speak more than write. Better till, do something that’s a symbol of what you stand for. It’s how you act and look that matters more. People will never forget about how you made them feel. Simplify it.

I had a background in large corporates and I was concerned that people were giving only a small fraction of themselves to work. I saw that this was largely due to the way they were managed and the structures they worked in. I was determined to change it. 

As a founder of Virtual Group we launched our consultancy in a pinstriped tent in a park in front of the tower blocks of our major competitors. Nearly 30 years ago at the height of the rational, neoliberal ideas it did not appeal to most potential clients. But it was different. It was remarkable. It was a symbol of pinstriped quality, canvass-thin overheads, flexibility and what’s possible if you remove all the unnecessary barriers. We called it: “wisdom without walls” and my personal message was “liberating human energy at work”. Nearly 30 years later these remain the things that sustain me and the things people remember about me.

How will you standout? How will you be different? What will people remark about you?

Bruce Holland is the author of the book: Cracking Great Leaders Liberate Human Energy at Work and the supporting Program designed for other internal and external consultants who don’t have the skills or time to develop their own intellectual property to help their clients develop organisational genius and strengthen their human energy fields.

Bruce is also a mentor at GoConsult.nz. The early years of consulting can be a jungle with many risks before the rewards. GoConsult.nz mentors help maximise the rewards of consulting and minimise the risks of transition. GoConsult.nz products include 23 ready-made workshops that reduce the time it will take you to become successful.
0 Comments



Leave a Reply.

    Picture

    Author

    Bruce Holland is the author of the book Cracking Great Leaders and developer of the Cracking Great Leaders Program.

    Archives

    August 2020
    May 2019
    January 2019
    December 2018
    December 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    September 2016
    August 2016
    July 2016
    May 2016
    March 2016
    February 2016
    October 2015

    Categories

    All

    RSS Feed