You don’t need everyone to like you, but those who like you must like you enough to tell their friends. When I started out I aimed to attract 10%. Today with the reach of the internet the percent is probably far smaller. I had no more than 20 fans but these people kept coming back and they recommended me to others who were like them: birds of a feather.
Don’t worry too much about words. People forget them. Speak more than write. Better still, do something that’s a symbol of what you stand for. It’s how you act and look that matters more. People will never forget about how you made them feel. Simplify it.
I had a background in large corporates and I was concerned that people were giving only a small fraction of themselves to work. I saw that this was largely due to the way they were managed and the structures they worked in. I was determined to change it.
As a founder of Virtual Group we launched our consultancy in a pinstriped tent in a park in front of the tower blocks of our major competitors. Nearly 30 years ago at the height of the rational, neoliberal ideas it did not appeal to most potential clients. But it was different. It was remarkable. It was a symbol of pinstriped quality, canvass-thin overheads, flexibility and what’s possible if you remove all the unnecessary barriers. We called it: “wisdom without walls” and my personal message was “liberating human energy at work”. Nearly 30 years later these remain the things that sustain me and the things people remember about me.
How will you standout? How will you be different? What will people remark about you?
Bruce Holland is the author of the book: Cracking Great Leaders Liberate Human Energy at Work and the supporting Program designed for other internal and external consultants who don’t have the skills or time to develop their own intellectual property to help their clients develop organisational genius and strengthen their human energy fields.
Bruce is also a mentor at GoConsult.nz. The early years of consulting can be a jungle with many risks before the rewards. GoConsult.nz mentors help maximise the rewards of consulting and minimise the risks of transition. GoConsult.nz products include 23 ready-made workshops that reduce the time it will take you to become successful.